Establish and lead Content + Social Marketing + Production team, inclusive of up social media/marketing, content marketing, creative production, social optimization and online engagement strategy and digital merchandising
Own the strategy, execution, and analysis of Company’s paid and organic social media marketing strategy, focusing on expanding brand awareness, customer loyalty, and conversions.
Manage social marketing budget, leveraging advanced targeting tactics to reach intended audiences while meeting KPI targets.
Define guidelines for best practices and engagement benchmarks; monitor and provide feedback on an ongoing basis.
Develop and maintain relationships with brand partners, key influencers, and external bloggers.
Lead the Social center of excellence at Company, including Social Risk/Crisis Management, Customer Care, Community Development and Campaign Delivery & Optimization
Operationalize and enhance the Company Content Studio (creative production), to reduce costs, scale creative efficiency, improve the creative across all brands – all while ensuring our stakeholders are satisfied with the Content Studio offering
Build a service-oriented team culture and mindset, that can balance strategic thought leadership with delivery and execution for our global brands, and earn trust and credibility along the way
Design, develop and deliver brand rich content and multimedia plans for brand paid and owned activations
Develop and manage the content/social always-on calendar – working with associated teams, especially PR, to integrate creative real-time opportunities alongside campaign activations
Influence the Omni-Channel approach to consumer creative across owned, earned, paid touch points, establishing the processes and tools needed to an improved customer messaging experience
Develop corporate-level content/social tools + platforms to make Company great to do business with and strengthen Company brand(s).
Management of agencies required to deliver plans, ensuring alignment, consistency, efficiency, + effectiveness.
Training, advice and support to BU and PR team members as required.
Subject matter expert on ‘great social/content’ that drives customer engagement across owned/paid/earned
Effective reporting, performance data and analytics to measure ROI
Building a sustainable model that works alongside other key teams to maximize all Company content and owned channels
Develop, execute and maintain process workflows and technologies that ensure consistent execution and delivery of social + content marketing programs and campaigns
Serve as the external and internal public face of social expertise, developing Company’s reputation as a leader in social marketing both in e-commerce and beyond.
Bảo hiểm tập đoàn
12 ngày phép năm, 4 ngày bệnh
du lịch hằng năm
Bonus cuối năm hấp dẫn
Cơ hội được làm việc tại tập đoàn lớn nhất nhì Việt Nam
Phone: 039 863 1329
Address: 19 Hồ Văn Huê quận Phú Nhuận
Position Head of Content
Type Full time
Experience 7+ years’ progressive work-related experience and demonstrated proficiency in social media, content marketing, digital marketing, journalism, preferably in an e-commerce industry.
Degree Bachelors or Master's Degree in Marketing, Advertising, Digital, Business, or a relevant field of work, or an equivalent combination of education and work-related experience.
CAREER TODAY GROUP
Address: Tòa nhà CareerToday
Số 19 Hồ Văn Huê, P. 12, Q. Phú Nhuận, Tp. HCM
Hotline: 0906 900 719
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