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Head of Content

Location
7 months ago
Description
  • Establish and lead Content + Social Marketing + Production team, inclusive of up social media/marketing, content marketing, creative production, social optimization and online engagement strategy and digital merchandising
  • Own the strategy, execution, and analysis of Company’s paid and organic social media marketing strategy, focusing on expanding brand awareness, customer loyalty, and conversions.
  • Manage social marketing budget, leveraging advanced targeting tactics to reach intended audiences while meeting KPI targets.
  • Define guidelines for best practices and engagement benchmarks; monitor and provide feedback on an ongoing basis.
  • Develop and maintain relationships with brand partners, key influencers, and external bloggers.
  • Lead the Social center of excellence at Company, including Social Risk/Crisis Management, Customer Care, Community Development and Campaign Delivery & Optimization
  • Operationalize and enhance the Company Content Studio (creative production), to reduce costs, scale creative efficiency, improve the creative across all brands – all while ensuring our stakeholders are satisfied with the Content Studio offering
  • Build a service-oriented team culture and mindset, that can balance strategic thought leadership with delivery and execution for our global brands, and earn trust and credibility along the way
  • Design, develop and deliver brand rich content and multimedia plans for brand paid and owned activations
  • Develop and manage the content/social always-on calendar – working with associated teams, especially PR, to integrate creative real-time opportunities alongside campaign activations
  • Influence the Omni-Channel approach to consumer creative across owned, earned, paid touch points, establishing the processes and tools needed to an improved customer messaging experience
  • Develop corporate-level content/social tools + platforms to make Company great to do business with and strengthen Company brand(s).
  • Management of agencies required to deliver plans, ensuring alignment, consistency, efficiency, + effectiveness.
  • Training, advice and support to BU and PR team members as required.
  • Subject matter expert on ‘great social/content’ that drives customer engagement across owned/paid/earned
  • Effective reporting, performance data and analytics to measure ROI
  • Building a sustainable model that works alongside other key teams to maximize all Company content and owned channels
  • Develop, execute and maintain process workflows and technologies that ensure consistent execution and delivery of social + content marketing programs and campaigns
  • Serve as the external and internal public face of social expertise, developing Company’s reputation as a leader in social marketing both in e-commerce and beyond.
Benefit

Bảo hiểm tập đoàn

12 ngày phép năm, 4 ngày bệnh

du lịch hằng năm

Bonus cuối năm hấp dẫn

Cơ hội được làm việc tại tập đoàn lớn nhất nhì Việt Nam

Other
Contact

Name: vy

Phone: 039 863 1329

Email: vy.n@careertoday.com.vn

Address: 19 Hồ Văn Huê quận Phú Nhuận

Salary 5000
Position Head of Content
Type Full time
Experience 7+ years’ progressive work-related experience and demonstrated proficiency in social media, content marketing, digital marketing, journalism, preferably in an e-commerce industry.
Degree Bachelors or Master's Degree in Marketing, Advertising, Digital, Business, or a relevant field of work, or an equivalent combination of education and work-related experience.
Amount 1
Gender -
Age ,