SENIOR BRAND CONTENT

Develop brand content that effectively conveys the company’s identity and values.

Create engaging and innovative content for various brand communication platforms (website, blog, social media, email marketing, etc.).

Write and edit content aligned with the brand’s tone of voice, direction, and business objectives.

Ensure all content is consistent with the brand message and visual identity.

Plan and execute content campaigns to support marketing and communication goals.

Develop periodic content plans aligned with marketing campaigns, events, or promotional programs.

 Collaborate with internal teams (design, digital marketing, sales) to ensure content effectively supports overall strategic goals.

 Manage and optimize content performance across platforms to achieve KPIs (brand awareness, engagement, revenue, etc.).

 Analyze and measure content effectiveness.

Monitor and evaluate the performance of articles and content campaigns using key metrics such as views, engagement rates, and conversion rates.

Report on results and propose content improvements based on data analysis.

Research and stay updated on industry trends.

Understand customer behaviors and needs of the target audience.

Track market trends, popular keywords, and competitors to continuously improve content quality.

Bachelor’s degree in Marketing, Communications, or related fields.

At least 1 year of experience in content marketing or branding.

 Strong writing skills, creativity, and strategic thinking in content development.

Good understanding of customer behavior and target markets.

Proficient in tools such as Microsoft Office, Google Analytics, and basic design software (Canva, Photoshop, etc.).

Excellent communication, time management, and teamwork skills.