SENIOR DIGITAL MARKETING

Plan, execute and manage all digital marketing activities for MKT, including advertising campaigns, SEM, email marketing and social media

Establish and execute strategies to share marketing content to digital platforms

Manage and work with content production teams, related service providers to maintain the company's presence on online platforms (Facebook, Google, Twitter, etc.)

Maintain consistent brand messaging across all social media channels

Identify, analyze and measure trends and content to evaluate performance and optimize user experience

Create and maintain an editorial calendar to deliver marketing content, promote the brand

Research, monitor and analyze customer behavior and apply the research to digital marketing campaigns

Prepare reports and analyze the overall performance of marketing campaigns, including ROI and KPIs

Collaborate with related departments to come up with new creative ideas on growth strategies and marketing techniques

Develop and monitor campaign budget

Create and manage advertising campaigns (Facebook, Google, Coccoc, Bing, Twitter, etc.) for Company website, social media, email and other forms of digital channel communication

Update the latest social media trends and apply to marketing campaigns.

Experience in digital marketing or related fields

Proficiency in image and video editing software

Experience with SEM strategies and keyword research

Understanding of website analytics tools, such as Google Analytics

Hard-working, responsible and able to work under pressure.

Deep knowledge of advertising platforms and advertising booking methods (FB, GG, Twitter)

Social-media-savvy, with an eye for new trends 

Extensive knowledge of social media platforms and marketing best practices 

Ability to analyze user metrics, reports and trends

Good communication skills, able to collaborate with other departments

Project management skills