SENIOR PRODUCT CONTENT

• Plan and manage content quality.
• Develop media plans for social platforms: Facebook, TikTok, X, Threads, YouTube, etc.
• Coordinate with the creative team to ensure advertising content is effective and suitable for each platform.
• Ideate and produce content for social media channels (Facebook, Instagram, TikTok, YouTube, LinkedIn, etc.).
• Write and edit content based on brand direction, market trends, and target audience needs.
• Work with the design team to create visual/video content aligned with communication strategies.
• Manage social media channels.
• Plan and schedule posts to ensure consistency.
• Monitor, respond to, and engage with users on social platforms.
• Propose ideas to increase engagement, attract, and retain followers.
• Analyze performance and reporting.
• Track the effectiveness of posts and social media campaigns using tools such as Facebook Insights, Google Analytics, etc.
• Prepare weekly/monthly performance reports and propose content improvements.
• Stay updated with trends.
• Monitor the latest social media content trends and apply them appropriately.
• Propose creative ideas to enhance communication effectiveness.

• Understanding of content production processes.
• Proficiency in production tools: Canva, Adobe Suite (Photoshop, Premiere Pro, After Effects, etc.).
• Strong project management and time-management skills.
• Creative thinking and the ability to quickly grasp emerging trends.