SENIOR PRODUCT OWNER

• Define and communicate the product vision, strategy, and roadmap for MarTechbproducts.
• Work closely with marketing and engineering teams to understand business requirements and translate them into actionable product features.
• Prioritize product backlog, balancing business needs, technical constraints, and customer experience.
• Stay up-to-date with industry trends, emerging technologies, and competitor offerings in the MarTech space.
• Serve as the main point of contact for internal and external stakeholders regarding product features and enhancements.
• Collaborate with marketing teams to ensure product functionality aligns with campaign needs, customer journeys, and overall marketing strategies.
• Drive stakeholder alignment and expectations through regular updates, demos, and feedback loops.
• Lead cross-functional teams (engineering, design, data, and marketing) in the delivery of new product features and improvements.
• Write clear, actionable user stories, define acceptance criteria, and ensure thorough testing
and quality assurance.
• Manage product lifecycle from ideation through to launch and ongoing optimization.
• Leverage data analytics, customer feedback, and market research to continuously improve products and identify new opportunities.
• Ensure products meet customer needs, deliver value, and drive business outcomes,particularly in the areas of customer engagement, marketing automation, and personalization.
• Define key performance indicators (KPIs) to measure product success and drive continuous
improvement.
• Monitor and report on product performance, making data-driven decisions to optimize
product features and enhance customer experiences.
• Conduct A/B testing, gather insights, and refine product strategies based on results.

• Bachelor’s degree in Business, Marketing, Computer Science, or a related field.
• 5+ years of experience as a Product Owner with a focus on MarTech products.
• Expertise in key MarTech platforms and technologies, such as CRM, marketingnautomation tools (e.g., Salesforce, HubSpot, Marketo), analytics platforms (e.g., Google Analytics, Adobe Analytics), and personalization tools.

• Strong understanding of customer journey mapping, segmentation, and personalizationnstrategies.
• Experience working with Agile methodologies and leading cross-functional teams.
• Excellent communication, presentation, and stakeholder management skills.
• Strong problem-solving abilities and a results-driven mindset.