Admin SEO (Senior Content Writer)

● Research & SEO Strategy: Study the company’s products/services and analyze
competitors’ activities to develop appropriate SEO strategies and content plans for the website.
● Content Coordination & Implementation: Collaborate with related departments (Technical, Marketing, Content) to plan and execute SEO-optimized website content, ensuring all content meets optimization standards and engages readers effectively.
● Keyword Research: Conduct keyword research and build SEO keyword sets, focusing on online gambling, sports, and cryptocurrency topics to guide content
strategy around target keywords.
● Content Creation & Management: Create, write, and manage high-quality, SEO-optimized content related to online casinos, sports betting, and cryptocurrency. Ensure all content is unique, engaging, and tailored to the target audience’s needs.
● On-page Optimization: Optimize articles and landing pages following SEO best practices (titles, descriptions, heading tags, URLs, internal linking, etc.) while complying with industry-specific regulations (e.g., advertising policies for gambling or crypto-related content).
● Monitoring & Improvement: Use analytical tools (Google Analytics, Search Console, etc.) to monitor keyword rankings, traffic, and user behavior. Evaluate SEO content performance and propose timely improvements to content/SEO strategies.
● Trend Updates: Continuously update knowledge on the latest SEO trends, Google algorithm changes, and market news in the gambling, sports, and crypto sectors to adjust strategies accordingly.

● Gender: Female. Bachelor’s degree in Marketing, Communications, IT, or related
fields.
● Experience: Minimum of 3–5 years of experience in SEO and digital content creation (Content SEO); preference given to candidates with senior-level experience. Having experience writing for online gambling, sports, or cryptocurrency fields is a strong advantage.
● SEO Knowledge: In-depth understanding of on-page and off-page SEO techniques, search algorithms, and best practices. Proficient in using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, etc., for monitoring and data analysis.
● Content Writing Skills: Excellent writing and editing skills in Vietnamese (Thai proficiency is a plus). Ability to produce high-quality, engaging, and logical content while ensuring SEO compliance for complex topics.
● Analytical & Data-driven Thinking: Strong analytical mindset with sensitivity to
data. Ability to interpret SEO reports and metrics (traffic, conversion, etc.) to optimize   content and strategies. Detail-oriented, quality-focused, and organized.
● User Understanding: Deep understanding of customer psychology and market trends in gambling, sports betting, and cryptocurrency to create effective and relevant content.
● Soft Skills: Strong communication and teamwork skills. Excellent task organization and time management. Proactive, creative, and adaptable to fast-changing environments. High responsibility and ability to work under pressure.
● Additional Preferences: Candidates with experience managing Content/SEO teams or participating in large-scale projects are preferred. Basic knowledge of HTML and CSS is a plus for on-page optimization support.