SENIOR BRAND CONTENT

Build brand content.

Develop creative content for brand communication platforms (website, blog, social media, email marketing...).

Write and edit content according to tone, brand orientation and business goals.

Ensure content is consistent with brand message and image.

Plan and implement content campaigns.

Develop periodic content plans according to marketing campaigns, events or promotions.

Coordinate with departments (design, digital marketing, sales) to ensure content effectively supports the overall strategy.

Manage and optimize content on platforms to achieve KPI goals (increase brand awareness, interaction, revenue...).

Analyze and measure content effectiveness.

Monitor and evaluate the effectiveness of articles and content campaigns through metrics such as views, interactions, conversion rates, etc.

Report results and suggest content improvements based on analytics.

Research and update trends.

Understand the behavior and needs of target customers.

Monitor market trends, popular keywords, and competitors to improve content quality.

University degree in Marketing, Communications, or related fields.

At least 1 year of experience in content marketing or branding.

Good writing skills, creative and strategic thinking about content.

Understanding of customer behavior and target market.

Proficient in using support tools such as Microsoft Office, Google Analytics, or basic editing software (Canva, Photoshop...).

Good communication, time management and teamwork skills.