Vice Marketing Director (VMD)

• Prepares annual marketing plans that facilitate the strategies, creates a calendar of campaigns and events, sets the marketing budget and analyses the market and competitors. 
• Guides the branding department, performance team and other teams.
• Maintain a data-driven approach through continual experimentation and optimization to exceed aggressive company goals; utilize a strong background in experiment design and evaluation.
• Research and evaluate growth opportunities, prioritize most impactful projects, and evaluate engineering and data science technical requirements for projects.
• Be an end-to-end channel owner which includes tracking, measurement, attribution, optimization, reporting and automation across both web and apps

• 10+ years of experience in marketing or growth, with 5+ years in performance/digital marketing roles in B2C organizations
• Strong metrics-driven track record leading and growing programs
• Experience with managing ad campaigns across all major channels including offline (OOH, Frames, TVC) and online SEM/PPC, paid social, review sites, and more
• Deep technical understanding of App and web analytics in a B2C context like implementing pixels, using Segment, and writing the occasional SQL query
• A history of consistently increasing conversion through A/B testing
• Detailed knowledge and grasp of performance marketing strategies, tactics, and tools
• Understanding of effective SEO strategies and tactics
• Proven ability to consolidate and analyze data from multiple sources (e.g. website, app, social media, SEM)
• Proficient in relevant marketing operations, advertising, and reporting softwares
• Ability to deliver clear, concise, and reliable reporting on all activities to key stakeholders
• Track record of consistently delivering excellent results in a fast-paced environment
• Growth mindset with results-driven approach to work and strong understanding of acquisition path optimization (testing, measuring, iterating) 
• Experience in managing Multi-million dollar budgets across geographies
• Experience in e-commerce will be an advantage
• BA or higher degree in Economics, Business, Mathematics, Finance or Computer Science from top universities is a plus
• Curious problem solver, strong data-driven decision and fast mover
• High tolerance for ambiguity
• Strong program leadership skills and the ability to coordinate, organize and prioritize workstreams to drive results.
• Systematic thinker with adequate experience in experimentation and learning from testing
• Team player, capable of tapping into collective intelligence to solve problems
• Ability to visualize data & narrate stories
• Extremely persistent
• Excellent verbal and written communication skill

• Competitive salary according to ability, 13th-month salary
• Paid holidays
• Team-building activities
• Incentives depend on company policies
• Additional Health & Accident Insurance (Employees and families)
• Annual Employee Performance Awards 
• Negotiate more in the interview

Location: Hanoi