Marketing Manager

· Develop brand strategies that deliver the desired brand positioning in the market, track brand health

· Create yearly Marketing plan (key activities, budget, headcount,…) for Marketing Department (Brand Communication, Product Management, Local Store Marketing, Merchandising and International market)

· Ensure marketing strategies are developed and executed that deliver a strong customer value proposition, with the correct promotional message, channels and weight

· Maintain editorial control on all marketing and public relations collateral that is released on behalf of the company

· Develop a measuring system for determining the success of each marketing program, manage the quality and effectiveness of campaigns

· Facilitate strategic relationships and partnerships with key industry players, agencies, and vendors

· Build strong, trusting relationships with key colleagues including Business Unit Heads, and cross Functional leaders

· Understand key marketing performance metrics and tracking tools to provide competitive analyses, forecasts the consumer/ market trend, then translate the results into actionable insights, influence present and future products

· Develop the menu architecture and manage the overall product development process

· Ensure products are being sold at price points that deliver an optimal mix of traffic and profitability, according to the menu architecture

· Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations

· Drive revenue via ADTC and flagship sales

· With other senior executives, identify new business opportunities

· Deliver the brand to international markets via international franchising partners

· Industry knowledge at coffee FMCG

· Proven track records of success in senior marketing roles and in creating marketing campaigns

· Experience with digital and print marketing, content marketing, and social media marketing Experience in franchisee management having

knowledge of new product development, performance management, budgeting & Financial concepts

· Strong marketing strategist, able to translate ideas into successful implementation plans

· Ability to build trust and influence a broad range of stakeholders – internal, external

· Results-focused – Ability to deliver in a high-pressure environment

· Agile and able to manage multiple initiatives simultaneously

· Proficient in Microsoft Office – Word, PowerPoint, and Excel

· 'Strong leadership, critical thinking, decision-making skills

· Excellent presentation & communication skills

· Good problem-solving & change management skills

· Strong Vietnamese & English language skills